Alteryx
The new headquarters gives Alteryx a distinctive London workspace that attracts talent, supports collaboration across four floors and provides an impressive setting for clients and international teams.
Size
24,000 sq/ft
Scope
Furniture Consultancy
Furniture Procurement
Transformed 24,000 sq ft across four floors into a flagship HQ
Created a workspace designed to attract talent and impress clients
Delivered flexible collaboration spaces that support global teams
Alteryx is a global leader in data analytics software with offices across the world.
Fluid worked alongside design and build partner Zentura to furnish Alteryx’s new London headquarters near Silicon Roundabout. The project transformed a 24,000 sq ft workspace across four floors into a distinctive office designed to attract talent, support collaboration and create an impressive environment for clients and visiting international teams.
The result is a workplace that combines flexible collaboration spaces with memorable design features that reflect both the Alteryx brand and the character of London.
The Project: Designing A London Headquarters That Combines Collaboration And Brand Experience
Alteryx had outgrown their previous workspace and expanded their office footprint by acquiring two additional floors within their building off City Road in London’s technology district.
The company wanted their new headquarters to serve multiple purposes. It needed to be a collaborative workspace for their London team, a hub for international colleagues visiting the UK and a showcase environment where clients could experience the Alteryx brand.
Working alongside Zentura, Fluid specified and delivered the furniture package for the project, including a number of bespoke furniture elements designed to support the creative concept.
Open-plan office desking and seating were introduced across the workspace to encourage collaboration between teams. Training and meeting furniture was also installed to support knowledge sharing sessions and group discussions.
Breakout and collaboration furniture was introduced throughout the office to create informal meeting areas where employees can interact and exchange ideas.
Meeting booths and phone booths were also installed to provide quiet environments for calls and focused work within the open-plan office.
One of the most distinctive features of the workspace is its strong London theme. A replica Northern Line Underground carriage meeting room was created with the help of a specialist design company, constructed using timber stud and plasterboard and finished with authentic components sourced from decommissioned tube carriages.
Visitors are welcomed by a striking Corian reception desk accompanied by a London Underground style sign featuring the Alteryx name. Traditional red London phone boxes were also repurposed as functional phone booths, with one cleverly designed as a hidden entrance leading to the breakout space.
These elements create a memorable environment that reflects the local culture while reinforcing the Alteryx brand.
Hush acoustic meeting pods were also introduced to provide spaces for video meetings and confidential conversations without disruption from the surrounding office.
As the workspace spans four floors, maintaining connection between teams was a key consideration. A central breakout and tea point area was designed as a shared hub where employees can gather, collaborate and recharge throughout the day.
The completed headquarters now provides Alteryx with a vibrant London workspace that strengthens company culture, supports collaboration and creates a memorable experience for both employees and visiting clients.
