CASE STUDY

29 Queen Anne's Gate

Working alongside Zentura, Fluid refurbished a period Westminster office building and delivered the first floor fully furnished and dressed under the Fluid Ready model — giving the landlord a competitive, immediately lettable asset ready to market.

CLIENT TYPE

Landlord

SIZE

9,575 sq/ft

LOCATION

London, SW1

SCOPE

Furniture Rental, Furniture Procurement

A period building to bring to market

The brief for 29 Queen Anne's Gate had a clear commercial objective: bring a period Westminster building to market quickly, with a first floor that would stand out in a competitive sub-10,000 sq ft leasing environment.

One programme, three propositions

The landlord instructed Zentura to carry out a substantial refurbishment across all three available floors and the ground floor reception. Fluid was brought in alongside to lead the furniture element, an approach that reflects the Hansbury Group's ability to deliver a full project under one coordinated programme with a single point of contact.

The ground floor reception was substantially redesigned to create a contemporary, welcoming environment. For a period building in SW1H, the quality of arrival matters. Occupiers and visitors arrive to a space that immediately communicates a well-maintained, professionally run building — a meaningful factor in the leasing decision for small to mid-size companies where the quality of the environment is visible from day one.

The first floor, at 3,461 sq ft, was the most strategically considered element of the brief. Rather than delivering the floor to Cat A and leaving the furniture cost and procurement process to an incoming occupier, the landlord chose the Fluid Ready model. Fluid furnished and dressed the floor in full — workstations, seating, collaborative furniture, meeting spaces and breakout areas — with the furniture provided under a monthly rental arrangement rather than a capital purchase.

Two occupier profiles, one address

This creates two commercial advantages for the landlord. The upfront investment is lower than purchasing furniture outright. And the floor is immediately occupiable, removing the principal friction point for the sub-5,000 sq ft occupier who needs to be operational quickly and has neither the time nor the appetite for a fit-out process.

The second floor, at 3,480 sq ft, took a different route. Refurbished by Zentura to Cat A, it provides a high-quality, neutral canvas for an occupier who wants to specify their own environment. Keeping this floor at Cat A means the building can simultaneously appeal to the company that wants to move straight in and the company that wants full creative control — two occupier profiles that rarely overlap, but that can now both be served from a single address.

The building is available through Kinney Green, with the furnished first floor and refurbished reception ready for immediate occupation.